Because when sport is truly for everyone, it changes people's lives.

Since 2010, we have been working to make sports accessible to those who are too often left out: people with disabilities, low-income families, individuals with a migrant background, and anyone experiencing vulnerability or social isolation.

Partnering with PlayMore! means contributing to tangible, measurable social impact, engaging employees, clients, and stakeholders in a project capable of generating shared value for individual beneficiaries, the community, and the company.

Yes. PlayMore! is a non-profit organization founded in Milan in 2010, promoting Sports, Participation, and Well-being for Everyone, with a special focus on vulnerable individuals.

We create social projects that we scale nationally and internationally, and locally we manage a sports center in the heart of Milan, at Via della Moscova 26.

Our economic model is sustainable: the center's activities cover a significant portion of operating costs, allowing corporate donations to go primarily toward project development and reaching an ever-growing number of beneficiaries.

There is no one-size-fits-all formula. Every partnership is born out of the company's goals, values, and distinct characteristics.

The most common forms of collaboration are:

– contribute to the overall mission of PlayMore!
– support a specific social project
– engage employees in volunteering activities
– support one or more Sport Experiences
– enter a team in the SuperLeague
– run the Milan Marathon

In these FAQs, you will find a description of each initiative.

In most cases, our partners combine multiple initiatives throughout the year.
Our goal is not to offer preset packages, but to build together a journey capable of generating value for the company and concrete impact for the community.

No. Every collaboration is unique: some companies support a specific project or initiative, while others build a broader journey that grows over time. That is why we do not offer a standardized package: the investment depends on the partnership's goals, the planned activities, and the level of engagement. Together, we build the most suitable solution.

A Vision Partnership represents the highest level of collaboration between PlayMore! and a company. It is a multi-year relationship based on a shared vision and the commitment to generating an increasingly meaningful and lasting social impact.

In a Vision Partnership, we do not limit ourselves to executing individual initiatives; instead, we build a journey together that integrates social projects, people engagement, communication, and impact measurement.

The goal is twofold: to promote Sport for All by reaching an ever-growing number of beneficiaries, and to support the company in achieving its sustainability, employee engagement, and shared value creation goals.

There is no set duration. Some collaborations are built around a specific project or initiative; others evolve into annual or multi-year partnerships.

Our experience shows that long-term collaborations generate the greatest value, both for the community and for the company. Continuity allows us to better plan the impact, progressively engage employees and stakeholders, and build a journey that grows over time.

That is why we strive for long-lasting relationships capable of evolving into true Vision Partnerships (see the dedicated FAQ).

Every company has a dedicated contact person from our Sustainability & Partnerships Team, who oversees the partnership through all its stages: from the initial meeting to program design, and from operational coordination to impact reporting.

The goal is a direct and ongoing relationship with someone who knows your company, understands your needs, and works to make the partnership valuable for both sides.

Yes. We partner with companies of all sizes and sectors: from professional firms and SMEs to large enterprises and multinational groups, all united by the desire to generate positive social impact through sport.

Every partnership starts with active listening and is tailor-made based on the company's goals, values, and distinct characteristics. When a company operates internationally, we can design and coordinate shared initiatives across multiple countries, maintaining a unified vision while adapting activities to local communities.

It depends on the type of collaboration, but in most cases, just a few weeks are enough.

It all starts with an initial meeting, preferably at the PlayMore! sports center, to get to know each other, tour the facilities, understand the company's goals, and define the most suitable partnership together.

For initiatives tied to scheduled event dates, such as the SuperLeague or the Milano Marathon, we recommend contacting us in advance so we can best organize participation.

Every contribution turns into concrete opportunities for vulnerable individuals: access to sports activities and chances for social connection.

As an example, €500 guarantees an entire year of sports for a vulnerable individual who otherwise could not afford it. For more details, see the FAQ regarding Sport Experiences.

We define goals together right from the start and transparently report on the results achieved over time through data, stories, and reports shared with our partners.

Measuring impact is an integral part of how we work.

We track the key indicators of each project:

– participants reached (by gender, age, ability, and other individual characteristics)
– consistency of participation
– positive results achieved and any challenges encountered
– stories of change from the individuals involved, including indirect beneficiaries (family members, friends, and others)
– any other quantitative and qualitative indicators

We also work with external partners to evaluate the effectiveness of our projects.
RunChallenge, for example, was analyzed and validated by SDA Bocconi, which measured its social value and generated outcomes.

Yes. We monitor the activities and results of our projects and share the most relevant information on the impact generated with our partners.

Depending on the type of partnership, we provide data, photos, videos, and testimonials from the supported projects, clearly showing what the company's contribution has made possible.

Donations are allocated to PlayMore!'s social projects: Sport Experiences, activities for people with disabilities, educational programs, and other community initiatives.

We provide every company with transparent reporting, tailored to the desired level of detail.

Our sustainability model ensures that the sports center's activities help cover a significant portion of facility costs. This allows us to direct the majority of raised funds straight into social projects and, consequently, to the people who benefit from them.

Yes. You can choose to support a specific social project, such as WeSport, United, RunChallenge, or Sport4All, or give PlayMore! the freedom to allocate your contribution where it can create the greatest impact.

You can learn more about individual projects at this link. 

Both choices are invaluable. If you decide to place your trust in us, we will use the resources to address the most urgent needs of our projects and the development opportunities that arise.

Sport Experiences are annual sports pathways that PlayMore! offers free of charge to children, youth, and adults experiencing financial vulnerability, ensuring everyone has the opportunity to play sports consistently.

Each Sport Experience includes one year of sports activities, insurance and membership registration, a sports medical check-up, a sports kit, and educational guidance for the participant and their family.

Your company can support one or more Sport Experiences. For example:

– €500 funds one annual Sport Experience.
– €5,000 funds 10 Sport Experiences.
– €25,000 supports an entire program, enabling 50 people to access an ongoing sports journey free of charge.

To activate them, simply reach out to us using the form at the bottom of the page.

Both choices are invaluable. If you decide to place your trust in us, we will use the resources to address the most urgent needs of our projects and the development opportunities that arise.

Beneficiaries are identified through a network of social services, schools, local non-profits, and community organizations, and in some cases directly by families.

Access to projects is based on criteria that consider economic, social, or personal vulnerability, and the tangible potential for sports to foster the individual's well-being and participation.

In the case of Sport Experiences, for instance, eligible applicants include families referred by our referring entities—local community organizations that know and support vulnerable individuals—as well as families who apply directly, subject to financial verification via ISEE.

Absolutely, it is perhaps the best way to truly get to know PlayMore!.

We welcome you to our sports center in Milan, at Via della Moscova 26, to show you the activities, introduce you to the people who experience them every day, and let you see firsthand the impact your partnership helps create.

Sport can only be truly understood by experiencing it on the field: no report can replace that.

Yes. There are many ways to engage employees: from SuperLeague tournaments to volunteering activities, from the Milano Marathon relays to People4Change fundraisers, as well as other initiatives we organize throughout the year.

Together, we build the journey best suited to your company's culture and goals, creating experiences that strengthen belonging, well-being, and social impact.

There is a place for everyone, even for those who believe they aren't sporty.

We do not organize customized corporate events: we have chosen to keep the sports center dedicated to our social projects and the people who experience them every day.

We believe the true value of a partnership comes from authentic encounters with our project participants, through initiatives like SuperLeague, RunChallenge, and other scheduled activities where your company's employees participate side-by-side with the PlayMore! community.

SuperLeague is PlayMore!'s multi-sport tournament, where each team is created through the pairing of a corporate partner and the participants of the social projects that the very same company helps support.

On the field, companies and beneficiaries disappear: there are only teammates. It is the most direct way to experience the true meaning of a partnership—not just supporting it, but sharing it.

To participate, simply register a team for one of the scheduled editions during the season.

Write to us using the form at the bottom of the page to find out the dates of upcoming editions.

RunChallenge is a PlayMore! project launched in 2016 that, through walking and running, promotes well-being, relationships, and inclusion among people with and without disabilities or vulnerabilities. Over time, it has grown into an international community, with training groups in numerous Italian and European cities.

Every year, PlayMore! takes part in the Milano Marathon with corporate relay teams that support our Sports for All projects. Teams run for a shared goal: raising funds, engaging colleagues and stakeholders, and experiencing the energy of the Marathon alongside the RunChallenge community.

An opportunity to bring together sports, team building, and social impact into a single experience.

Contact us via the form at the bottom of the page for the dates of upcoming editions.

Yes. RunChallenge is active in several Italian cities and abroad, and continues to grow through a community-based expansion model.

If your company operates across multiple locations, we can explore together the opportunity to support an existing community or help develop new groups in the areas where you operate.

No. PlayMore!'s activities are designed so that everyone can participate, regardless of age, fitness level, or athletic experience.

Whether you play sports regularly or haven't touched a ball in years, what matters isn't performance, but the desire to get involved, have fun, and be together.

And for those unable to play sports, there is always the opportunity to join our initiatives as sideline supporters, enjoying the experience alongside their colleagues.

People4Change is PlayMore!'s personal fundraising program: every employee or collaborator of a partner company can create a personal fundraising campaign, involving colleagues, friends, and family. Donations raised by employees are added to the company's contribution, multiplying the impact we can create together.

The company can also double employee donations through a Matching Gift program (see dedicated FAQ).

Yes. Throughout the year, we organize various corporate volunteering opportunities connected to our events and social projects.

It's an opportunity to experience our mission up close, meet the people taking part in our projects, and make a personal contribution.

Available activities vary according to the calendar and are planned together with your contact from the Sustainability & Partnerships Team.

Yes. Making Sports for All a reality is our mission, including within activities dedicated to companies.

We design our initiatives to include people with and without disabilities, adapting activities, participation methods, and organization whenever necessary. Our goal is for everyone to get involved and share a meaningful experience together.

Yes. We are thrilled when our partners share the collaboration and our shared commitment to Sports for All.

We provide the PlayMore! logo and the relevant guidelines for its use. We simply ask that you share materials with us prior to publication to ensure communication remains consistent with the identity of both organizations.

We believe the most effective way to highlight a company's commitment is to share the real, tangible change we help create together.

That is why we think not in terms of brand visibility, but of storytelling: communication stems from the initiatives we create together and from the very value of the collaboration.

Storytelling can include visibility on PlayMore!'s channels, on the website, and in photo and video content captured at events where you play a central role.

Yes. We provide photos, videos, and content related to the social activities and projects supported by your company, to support the internal and external communication of the partnership.

These are authentic, on-the-ground materials that showcase the people, experiences, and impact created together. They are a practical tool to share the value of our collaboration with team members, clients, and stakeholders.

Yes. In more structured partnerships, it is possible to associate your brand with a specific social project or certain areas of the sports center, such as the locker rooms or the reception area.

These are limited opportunities, determined together on a case-by-case basis, respecting PlayMore!'s identity and the true meaning of the partnership. The goal is not to sell advertising space, but to highlight a collaboration that tangibly contributes to the development of Sports for All.

Yes. Charitable donations to PlayMore! qualify for tax benefits under current legislation.

Our team provides all necessary documentation and useful information for the proper administrative and tax management of your donation.

Yes. For every donation, we issue a receipt along with all necessary documentation for proper administrative and tax management.

Our team is available for any questions or clarifications.

Yes. We also warmly welcome in-kind donations of goods and services that can tangibly contribute to the development of our social projects, such as sports equipment, professional services, supplies, or other valuable expertise.

We invite you to contact us via the form at the bottom of the page to evaluate together how your proposal can meet a concrete need in our projects.

Yes. Matching Gifts are one of the collaborative approaches we offer: the company chooses to match, in whole or in part, the donations made by its employees, for example through People4Change, our personal fundraising program (see dedicated FAQ).

It is an effective way to strengthen employee engagement, foster a culture of solidarity within the company, and multiply the impact generated together.

Yes. We gladly welcome donations through corporate welfare platforms, payroll giving programs, and other tools provided by companies.

We invite you to contact us to identify together the most suitable solution and operational methods compatible with the systems already in use within your organization.

Yes. Partnerships with PlayMore! tangibly contribute to corporate sustainability goals, particularly within the social dimension (the 'S' in ESG), through projects promoting Sports, Inclusion, and Well-being, for All.

We monitor the activities carried out and provide data, content, and useful information to highlight the partnership in your sustainability report, ESG reporting, and corporate communications.

It's simple. Fill out the form on this page and a representative from the Sustainability & Partnerships Team will get in touch to schedule an initial meeting.

It will be an opportunity to get to know each other, understand your goals, your impact ambitions, and build a partnership together capable of generating value for both the company and the community.